Category: Graphic Design
'Feel Flavour – A Sonic Poster'
Herb & Spice brand Schwartz is all about flavour. But how do you dramatise flavour when flavour is invisible and silent?
Simple: make it possible for people to see, hear and feel it. Print Tech collective, Novalia and ad agency Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.
Illustrator Billie Jean was invited to create a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned a musical chord matching its flavour characteristic. For example, cumin became E flat major, chilli was ascribed A flat major and fennel was characterised by a higher pitched F minor. The image was then back-printed with an innovative conductive ink, effectively giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.
The poster was created as part of a Schwartz promotion designed to target the retail trade.
Creative Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Andy Lockley
Art Directors: Andy Lockley / Andy Garnett
Copywriter: Dan Cole
Creative Producers: Georgie Moran / Lucy Dunn
Original Music: MJ Cole / Soho Music.
Sound design: Holly Clancey
Production Company: Grey Works
Producer: Becky Knapp
DOP: Bruno Downey
Print Production / software developer: Novalia
Cartoon Map of Europe in 1914
A German cartoon from 1914 showing the lay of the political land as seen from the German perspective at the outbreak of World War One. As the text below the picture states, Germany and the Austro-Hungary Empire defend “blows from all sides”, particularly from the east in the form of a huge snarling Russian face. To the right of the image a banner declares that 10% of the proceeds of the map’s sale will go toward the Red Cross. The map is accompanied by a contemporary version of a French woodcut depicting a very different looking Europe of 1870.
The images are from the Berlin State Library and are featured as part of the wonderful new project from Europeana, “Europeana, 1914-18” which is marking 100 years since the outbreak of WW1 with a remarkable pan-European pooling of material, from both individuals and institutions, relating to the “Great War”.
– See more at: http://publicdomainreview.org/2014/01/29/cartoon-map-of-europe-in-1914/#sthash.QPcHDjer.dpuf
RGB Colorspace Atlas
Digital offset print on paper, case bound book, airbrushed cloth cover and page edges
8 x 8 x 8 inches each
20.3 x 20.3 x 20.3 cm. Binding co-designed by Daniel E. Kelm and Tauba Auerbach. The books were bound by Daniel E. Kelm assisted by Leah Hughes at the Wide Awake Garage.